I was very excited to release our Facebook Fan Page to the public in order to showcase our work to fans and hopefully draw in more fans through Facebook advertising. Unfortunately, I was aware of the limitations that Facebook Insights provides for fan page administrators. Facebook Insights can display demographics and interactions on your pages, but only for fans. Google Analytics is a lot more comprehensive and easily customized for specific tracking. Another issue is that only administrators can view Facebook Insights limiting who we can allow to see our fan page stats.
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